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Because consumers have many different reasons to identify with brands. Customers are not solely motivated by a quality product at an affordable price. There are more things that move them. Some of them might be animal lovers, and they might identify with a company that specifically donates a portion of its profits to an organization that helps animals. They might be concerned about climate change, and if you could position your business as one that shares their concern, customers would be more likely to choose you over a rival who might even offer a better deal.

Why do you need a brand development strategy?

• Getting your customers' attention is a whole new challenge in today's fast-paced world, where they are constantly being inundated with marketing materials from rival businesses. Strong brand recognition makes it much simpler to attract that attention. Customers adore the whole interaction with a brand.
• Promotes loyalty: When clients can relate to you on an emotional level, you can count on them to stick with you for a very long time. Giving your customers a perspective on how you want them to view you is the whole point of branding. You can win over your customers' hearts with powerful branding.
• Gain market share: Effective brand strategies will undoubtedly assist you in increasing sales, which will result in an increase in market share. Your customers will spend more money with you if you have effective brand development strategies in place.

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

As with any area of knowledge, the web comes with a lot of jargon. Don't worry, we won't overwhelm you with all of it . However, there are a few basic terms you need to understand at the outset, since you'll hear these expressions all the time as you read on. It's easy to confuse these terms sometimes since they refer to related but different functionalities. In fact, you'll sometimes see these terms misused in news reports and elsewhere, so getting them mixed up is understandable!

Nowadays, we live in a world that is almost completely been digitized. Businesses of all shapes and sizes cannot even imagine reaching success without operating online. That said, the online market has grown significantly over the last couple of years and as such it has become quite competitive and over-saturated as well. So how digital marketing can help businesses in the jungle?

They say the world is now in our hands and the information is at our fingertips. There are no second thoughts to that. The world of the internet is fantastic. It continues to transform the way we connect with people, share information, and live a quality life.